Intimidated by digital? Don’t be! The Optio50 makes digital photography simple, straightforward, and fun. The Pentax Optio50 offers the satisfying imaging capability of 5.0 effective megapixels, a 3X Pentax optical zoom lens, and simple, comfortable ease of operation. Equipped with a handy mode dial, the Optio50 allows even novice users to select a desired mode with just a simple turn. And taking ease of use a step further, the Optio50 features a new "Simple Mode" which lets the camera automatically select the optimal settings for the scene at hand. Easy to understand and easy to use, the compact Optio50 is ideal for newcomers to digital photography and makes it easy for anyone to get the most out of the camera's capabilities.

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